OBJECTIVE
Bring a little joy to sick kids

INSIGHT
Inspire kids’ natural empathy by encouraging them to help kids in need

WHAT WE DID
- Developed a 3-way cobranding partnership event with Build-A-Bear, Nickelodeon and The Children’s Hospital of Minnesota
- Created a two-day, public “building” event at Mall of America
- Taught each child at the event the power of giving

RESULT
400+ stuffed animals delivered into the waiting arms of kids at The Children’s Hospital of Minnesota