OBJECTIVE
Teach digitally savvy kids to write real letters

INSIGHT
With SpongeBob as the teacher, kids will learn just about anything

WHAT WE DID
- Transformed 30 mailboxes across the country into SpongeBob MailPants street installations
- Created an interactive SpongeBob letter writing tutorial with customizable printables
- Stocked Post Offices across the United States with free SpongeBob postcards

RESULT
The SpongeBob MailPants Mailbox inducted into the Smithsonian