OBJECTIVE
- Revive Nickelodeon’s “Great Big Toy Run”  

INSIGHT
Share the joy of grabbing as many toys as you can by streaming it live

WHAT WE DID
- Redesigned nationwide search for three lucky kids (and their parents) to enjoy the toy run of their lives at their local Walmart
- Developed integrated Facebook Live campaign with on-air, Instagram, Twitter activations
- Our big winner—Faith from Bryan, TX—had her run streamed live on Facebook with JoJo Siwa

RESULTS
- Facebook Live viewers: 690K
- 27.3 million social / 64 million linear impressions